[Press Release – August 9, 2016] Carlstadt, New Jersey– General Rubber Corporation has been at the forefront of innovative rubber expansion joint design since 1950. With a rich history of project experience across multiple industries and sectors, General Rubber has a reputation for being an industry leader and product innovator. Having provided application-based solutions over several decades, General Rubber recognized the need to better convey their solutions-driven approach; which has resulted in the redesign of their website in January 2016.

“We have made a complete shift from a product-based website to an application engineering solution based website,” explains Lloyd Aanonsen, President of General Rubber. “We are proud to share our technical guidelines on expansion joints and have added more content on our new site that will add value to the MRO and EPC markets.”

New features of the website include whole sections dedicated to Best Piping Practices & Optimization (BPPO), which outlines several considerations for optimizing industrial piping systems, as well as their Plant Reliability & Efficiency Program (PREP), which is designed to educate owners/operators about the best ways to ensure the continued efficiency, safety, and reliability of their plants. The new site also features videos of how different types of expansion joints work in different piping configurations as well as 3D Models of General Rubber products that end users can access and use with their own modeling and simulation software to evaluate the most optimal piping system design.

Whether you are an engineer designing a new project or a maintenance professional responsible for an existing plant, there are many useful resources on the new General Rubber website www.general-rubber.com.

###

For more information related to this press release, please email sales@general-rubber.com.