Learn Where to Post

Lots of networks exist – choose the best network for your company that works for your goals, not against you. In brief, LinkedIn is for professionals where you post your resume, connect with others, and write influencer articles. Facebook has a maturing demographic where organization and business pages can be very helpful if you are promoting a specific service or product. Twitter is for quick announcements and connecting with new people. Pinterest focuses on cataloging information. Instagram and Vine have a younger demographic and are up and coming with an emphasis on visual media.

Come On Get Happy…to Get More Engaged Followers: Social media followers respond and share happy posts. Keep the tone and voice of your social media true to your brand, but remember when more people click like and share, more of their own friends will see your information. You will be introduced to new people, who may become new customers. Your follower number (or the number of likes) is important, but your “engaged” followers are the most important number to increase. Do this by keeping positive and posting information vital to your community and business. Celebrate your successes and your customers.

Create Great Content & Interact with Others Who Do Too: Followers respond the most to pictures and videos. Use a good camera to take pictures around the office or showroom. You can also hire freelance photographers and videographers and utilize this media in the majority of your social posts. Consider creating your own hashtag campaign to spread your message. Enjoy trying out new types of posts. Then repost content from other network profiles; such as community organizations you are involved with, news about your industry, and information that will make you a valuable resource to your customers.

Connect and Share With Others

Connect first with friends and family. Try out your photos, videos, words, and resume. Try out your business and organization pages. Get feedback from people you trust. Start by following other members on social networks that you like and pay attention to what they do until you are comfortable posting your own content. Post regularly, even if it is just once a week – you can do it over lunch. Post information, videos and photos that are fun to you and that make sense for your business and industry. Starting slow and building your way up will increase your confidence and understanding of how social media works and you’ll be creating content that is fun for you and for your customers!

About the Author: 

Susan Chesley Fant is the owner of Castle Sands LLC, a digital marketing and social media consulting firm. She is also an Instructor of Digital and Social Media and the Corporate Director of the Masters of Marketing Program at the University of Alabama’s Culverhouse College of Commerce. To learn more, follow Susan on Twitter @susanchesley or online at www.susanfant.com

For assistance with your social media marketing, please contact www.EmpoweringPumps.com to learn more about how we support social media marketing within the pump industry.