The Master of Science in Marketing Program at the University of Alabama announces a year-long partnership with Empowering Pumps for the 2015-2016 academic year.

As the resource leader in the pump and valve industry, Empowering Pumps provides means to engineers, technicians, and users within the industry through it’s digital media platforms. Pump professionals look to the organization to advertise themselves through web promotion on empoweringpumps.com, connect with other industry professionals, and increase personal sales.

The partnership provides MSM students the opportunity to gain hands on experience by providing blog and social media content and strategy, and providing their knowledge to grow Empowering Pump’s reach and digital engagement.

“It’s is a privilege to work with these amazing students. They inspire me in so many ways, and it’s great to be surrounded by the next generation of leaders. I believe this is a mutually beneficial relationship where the students get real world experience and we have a group of excitable innovative minds on our content creation team,” said Charli K. Matthews, Empowering Pumps Founder and President.

About the MSM Program: Housed in the Manderson Graduate School of Business, at the University of Alabama the Master of Science in Marketing program is designed to give students advanced marketing skills and project management knowledge to prepare them for careers in one of marketing’s fast-growth fields. Team projects provide opportunities for students to apply their newly developed skills in real world situations. Project clients have included Fortune 500 companies, national and regional firms, public sector organizations, non-profits, and start-ups. The MSM program includes specializations in sales, services marketing, and digital and social media, and is the only program in the company offering the digital and social media specialization at the master’s level and working with live clients.

About Empowering Pumps: Empowering Pumps is the information and connection hub for the global pump industry. Our vision is to build a digital community through websites, eNewsletters, and social media channels that allows pump industry professionals to exchange ideas, news stories, product information, case studies, videos, event information and more.

For further information contact:

Susan Fant, Corporate Director of MS in Marketing Program, scfant1@cba.ua.edu

Maria Sanders, Graduate Assistant,mjsanders@crimson.ua.edu